{"id":2177,"date":"2021-03-17T16:35:05","date_gmt":"2021-03-17T16:35:05","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/casestudies\/?p=2177"},"modified":"2025-07-16T09:51:28","modified_gmt":"2025-07-16T08:51:28","slug":"case-study-an-exploration-of-individual-student-generated-videos-creation-as-an-assessment-method","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/casestudies\/2021\/03\/17\/case-study-an-exploration-of-individual-student-generated-videos-creation-as-an-assessment-method\/","title":{"rendered":"Case Study: An exploration of individual student generated videos creation as an assessment method"},"content":{"rendered":"<p>by Nick Howey<\/p>\n<hr \/>\n<h4><strong>What did you do?<\/strong><\/h4>\n<p>Started using student generated video content for assessments. This was for final year undergraduate students in New Product and Service Development &#8211; MKT3014-MKT3099. A total of 161 students submitted videos as part of their assessment, which represented 50% of the overall assessment for the module. The assessment is undertaken by marketing students, consequently communication is a vital part of their skill set and using video as a tool for pitching a new product to market is a fantastic mechanism to assess their knowledge, skills and capabilities.<\/p>\n<hr \/>\n<h4><strong>Who is involved?<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2040\" src=\"http:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/02\/picture-nick.jpg\" alt=\"Head shot of Nick Howey\" width=\"147\" height=\"180\" \/><\/p>\n<p>Nick Howey &#8211; Lecturer, Newcastle University Business School<\/p>\n<hr \/>\n<h4><strong>How and why did you do it?<\/strong><\/h4>\n<p>Find out more about Nick&#8217;s story here.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/campus.recap.ncl.ac.uk\/Panopto\/Pages\/Embed.aspx?id=d74f8770-5b0f-420f-a30a-acd900f47fd7&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=false&amp;start=0&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4><strong>Student Voice\u00a0<\/strong><\/h4>\n<blockquote><p>\u201cAlthough challenging, I really enjoyed this assessment. It gave me the opportunity to display my creativity with regards to both the new product idea as well as the video production and editing aspects. Being able to use my creativity made me more motivated to carry out more research both primary and secondary to back up my choice of product and hopefully improve my justification for investment.\u201d<\/p>\n<p>\u201cI got the job at Patagonia through emailing the company consistently and turning up at the office with my CV. In one of the emails that I sent; I included a link to my product pitch for your module. My manager was really impressed, and it was one of the reasons that he offered me an interview! So, thank you.\u201d<\/p>\n<p>\u201cI really enjoyed this assignment and believe it&#8217;s important to incorporate digital assignments within our degree curriculum, as the future of marketing is becoming increasingly digital.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>From the internal moderator<\/strong><\/p>\n<blockquote><p>\u201cThis is a very innovative assignment that enables students to showcase innovative approach and creativity which are in the heart of this module. It is well aligned with module aims and enables measurement of achievement of learning outcomes.<\/p>\n<p>The Assignment Brief is very well developed, detailed and clear, setting clear expectations and requirements from students.\u201d<\/p><\/blockquote>\n<hr \/>\n<h4><strong>Graduate Framework<\/strong><\/h4>\n<p>Tags<\/p>\n<ul>\n<li>Engaged<\/li>\n<li>Resilient<\/li>\n<li>Creative, innovative, and enterprising<\/li>\n<li>Future focused<\/li>\n<li>Confident<\/li>\n<\/ul>\n<hr \/>\n<h4><strong>Useful Resources<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.ncl.ac.uk\/learning-and-teaching\/effective-practice\/assessment\/presentations-and-video-assessment\/\">Presentations and Video Assessment: Effective Practice Guides<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Find out how Nick started using student generated video content for assessments and read about the results of doing so. In this case study you will also be able to view examples of student generated video content that was used for assessments. <\/p>\n","protected":false},"author":4591,"featured_media":2040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,306,591],"tags":[610,607,608,609,595],"class_list":["post-2177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-business-school","category-video-and-audio","tag-communication","tag-creative-thinking","tag-digital-skills","tag-enterprising","tag-fit-for-the-future"],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/posts\/2177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/users\/4591"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/comments?post=2177"}],"version-history":[{"count":12,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/posts\/2177\/revisions"}],"predecessor-version":[{"id":3985,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/posts\/2177\/revisions\/3985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/media\/2040"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/media?parent=2177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/categories?post=2177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/tags?post=2177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}