{"id":2481,"date":"2021-07-02T10:24:13","date_gmt":"2021-07-02T09:24:13","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/casestudies\/?p=2481"},"modified":"2025-07-15T11:24:52","modified_gmt":"2025-07-15T10:24:52","slug":"making-data-accessible-for-business-students","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/casestudies\/2021\/07\/02\/making-data-accessible-for-business-students\/","title":{"rendered":"Making Data Accessible for Business Students"},"content":{"rendered":"<h4 class=\"entry-content\"><strong style=\"color: #003f80;\">With Ronnie Das<\/strong><\/h4>\n<h4><strong style=\"color: #003f80;\">Newcastle University Business School<\/strong><\/h4>\n<h4 class=\"entry-content\"><strong style=\"color: #e96556;\">Faculty of Humanities and Social Sciences<\/strong><\/h4>\n<hr \/>\n<h4><strong>What did you do?<\/strong><\/h4>\n<p>Dr Ronnie Das describes the approach to making a module more accessible and appealing to students. They started by reducing the heavy emphasis on mathematics and statistics, instead presenting concepts in a simplified, case study format using contemporary examples like Netflix and Amazon. This helped students better relate to the material. They also introduced software tools that build employability skills. By simplifying complex ideas,such as algorithms, into more practical and relatable terms, the content became easier to understand without losing its core meaning.<\/p>\n<p>Select the video to find out more about Ronnie&#8217;s case study:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/campus.recap.ncl.ac.uk\/Panopto\/Pages\/Embed.aspx?id=22f1ff96-c22b-41eb-a51a-ad5100dc7998&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=false&amp;start=0&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h4><strong>Who is involved?<\/strong><\/h4>\n<p>Dr Ronnie Das &#8211; Lecturer in Digital Marketing &amp; Data Analytics<\/p>\n<hr \/>\n<h4><strong>How did you do it?<\/strong><\/h4>\n<p>Find out how Ronnie completed this activity. Select the video to discover how:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/campus.recap.ncl.ac.uk\/Panopto\/Pages\/Embed.aspx?id=18560024-1eda-40f7-9a06-ad5100dc8535&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=false&amp;start=0&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"7b5ed43b-6b80-4520-b328-a9ec092a2e73\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p data-start=\"37\" data-end=\"609\" data-is-last-node=\"\" data-is-only-node=\"\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<div id=\"attachment_2486\" style=\"width: 1389px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2486\" class=\"wp-image-2486 size-full\" src=\"http:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-Das.png\" alt=\"Screenshot of Alteryx system\" width=\"1379\" height=\"523\" srcset=\"https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-Das.png 1379w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-Das-300x114.png 300w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-Das-1024x388.png 1024w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-Das-768x291.png 768w\" sizes=\"auto, (max-width: 1379px) 100vw, 1379px\" \/><p id=\"caption-attachment-2486\" class=\"wp-caption-text\">Screenshot of Alteryx system<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2485 \" src=\"http:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-2.png\" alt=\"Screenshot of Alteryx system\" width=\"519\" height=\"540\" srcset=\"https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-2.png 589w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-2-288x300.png 288w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2484 \" src=\"http:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-3.png\" alt=\"Image showing sample plots\" width=\"537\" height=\"528\" srcset=\"https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-3.png 626w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-3-300x295.png 300w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2483 \" src=\"http:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-4.png\" alt=\"Screenshot of Alteryx system\" width=\"579\" height=\"539\" srcset=\"https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-4.png 632w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-4-300x279.png 300w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<hr \/>\n<h4><strong>Why did you do it?<\/strong><\/h4>\n<p>What was the inspiration for Ronnie\u2019s idea? Select the video to find out more:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/campus.recap.ncl.ac.uk\/Panopto\/Pages\/Embed.aspx?id=bc2257b7-0dc5-4079-98dc-ad5100dc8c18&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=false&amp;start=0&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2482\" src=\"http:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-5.png\" alt=\"Screenshot of Alteryx system\" width=\"1379\" height=\"354\" srcset=\"https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-5.png 1379w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-5-300x77.png 300w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-5-1024x263.png 1024w, https:\/\/microsites.ncl.ac.uk\/casestudies\/files\/2021\/07\/Ronnie-5-768x197.png 768w\" sizes=\"auto, (max-width: 1379px) 100vw, 1379px\" \/><\/p>\n<hr \/>\n<h4><strong>Does it work?<\/strong><\/h4>\n<p>Select the video to find out if this was successful:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #464646;\" src=\"https:\/\/campus.recap.ncl.ac.uk\/Panopto\/Pages\/Embed.aspx?id=2a726774-727b-4708-8988-ad5100dc9245&amp;autoplay=false&amp;offerviewer=true&amp;showtitle=true&amp;showbrand=false&amp;start=0&amp;interactivity=all\" width=\"720\" height=\"405\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Link to <a href=\"https:\/\/www.alteryx.com\/\">Alteryx<\/a>.<\/p>\n<hr \/>\n<h4><strong>Student Voice<\/strong><\/h4>\n<blockquote><p>I believe that the software aided data analytics module has massively developed my employability, as this module has provided me with the knowledge on software\u2019s used to drive marketing decisions. The addition of these softwares on my CV allows my application to stand out from other candidates in the application process, as well as provide talking points with employers. More importantly it has enhanced my analytical and problem-solving skills which is highly important to demonstrate to an employer.<br \/>\nFurthermore, analytical skills can be used in a range of disciplines so is very beneficial to me personally as I am still not sure about which career path to choose. My critical thinking skills have also been enhanced by deducing important outcomes from the data to solve complex problems. Even though this module is challenging, that\u2019s what I liked most about it due to the feeling of satisfaction when finding useful and interesting insights from a large dataset. Lastly, the skills gained from this data analytics module has helped me in my other university modules when analysing case studies and investigating data.<\/p>\n<p>The data analytics module boosted my employability with hands-on experience and a range of industry-specific skills such as data visualisation, data modelling and sentiment analysis. I not only learned how to proficiently use leading industry software (Tableau, NVivo, Alteryx) but also developed a variety of soft skills, including critical thinking, problem-solving and creativity. I already had an opportunity to apply textual analysis of social media data as a part of the SEO research during my digital marketing internship, which truly impressed my employer. With the skills and experience I have gained during this module, I feel confident when applying for future jobs.<\/p>\n<p>Although the module was challenging at times, I found it extremely interesting and useful.<br \/>\nWhile I never particularly enjoyed mathematics and statistics, this module allowed me to develop a new perspective on data analysis as a very fascinating area to study. I really liked that the lecturer supported theory with real-life examples, which helped to contextualise my learning making it an inspiring experience. I can say without a doubt that it was one of the best modules during my degree.<\/p>\n<p>The module has been both equally challenging and rewarding. Challenging in terms of developing my independent learning skills and ability to use a variety of methods such as models and critical analysis to demonstrate knowledge. Similarly, this module has been rewarding in terms of seeing a progression in analytical and critical thinking abilities. I have enjoyed using the various software such as Tableu and Alteryx to create analytical insights.<br \/>\nI believe this module has suited online learning especially well as I have been able to follow lectures, make notes and engage with the activities. Additionally, the module has aided my employability skills by providing the opportunity to learn through active participation, consequently this provides a good discussion point for possible future employers how I have developed analytical models and proposed business recommendations based on these. Overall, I have enjoyed the module, the teaching has been dedicated throughout with a genuine care for helping students. Participation on the module has sparked an interest in digital marketing analytics which I would like to explore further for future career opportunities.<\/p><\/blockquote>\n<hr \/>\n<h4><strong>Graduate Framework<\/strong><\/h4>\n<ul>\n<li>Engaged<\/li>\n<li>Resilient<\/li>\n<li>Creative, innovative, and enterprising<\/li>\n<li>Future focused<\/li>\n<li>Confident<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Making data analytics more accessible for students of Newcastle Business School using a range of engagement methods and software.<\/p>\n","protected":false},"author":4590,"featured_media":2486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,306,272],"tags":[608,595],"class_list":["post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-business-school","category-hass","tag-digital-skills","tag-fit-for-the-future"],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/posts\/2481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/users\/4590"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/comments?post=2481"}],"version-history":[{"count":6,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/posts\/2481\/revisions"}],"predecessor-version":[{"id":3972,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/posts\/2481\/revisions\/3972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/media\/2486"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/media?parent=2481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/categories?post=2481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/casestudies\/wp-json\/wp\/v2\/tags?post=2481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}