Celebrating Success: Professor Natalia Yannopoulou

Congratulations to Natalia on the recent approval of two Arrow projects:

• WeLoveMedia on virtual technologies and audience engagement
  • The project would assist the development of cutting edge VR storytelling approaches for different audiences, investigation of interactivity in VR which has huge potential but is generally underutilised by brands at present.

 

• Powder Butterfly on perceptions of authenticity and branding
  • Using Newcastle University’s academic expertise to explore the potential impact of Brexit on British design-led products, we aim to use the report generated by this project to mitigate anticipated threats and identify opportunities to better embody a ‘British-based, globally connected’ message through her new product range.