Celebrating Success: Dr Wasim Ahmed

Congratulations to Dr Wasim Ahmed and his co-author who recently had their article “Tyson Fury defeated Deontay Wilder in the social media fight as well as in the ring” published in The Conversation.

Tyson Fury was victorious on Saturday February 22nd against Deontay Wilder which generated millions in revenue for both fighters. As Fury was victorious in the ring his unique ‘brand’ also won on social media. This article examines social media and branding from a sports context and visualizes the social network aftermath of the match. Social media is becoming important to engage with from a personal branding perspective because gaining followers helps to secure big sponsorship contracts as social media allows spectators to feel closer to the action, talk to other fans and feel closer to their heroes.

Full article available here.