Celebrating Success: Dr Anton Siebert and Dr Andrew Lindridge

Congratulations to Anton Siebert and Andrew Lindridge who have won the prestigious 2020 Shelby D. Hunt/Harold H. Maynard Award for their co-authored article ‘Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals‘ published in Volume 84 of the Journal of Marketing.

The Hunt/Maynard Award recognizes the 2020 Journal of Marketing article that has made the most significant contribution to marketing theory. Further information including comments from the selection committee can be found here.