Celebrating Success: Professor Savvas Papagiannidis

Congratulations to Prof Savvas Papagiannidis for his paper entitled “Blockchain Adoption: A study of Innovation and Cognitive Factors” which has recently been accepted for publication by Computers in Human Behavior.

Abstract

The literature so far has been focused on technological sophistication over the aspects of blockchain adoption that can hinder or facilitate the use of the technology. To address this gap this paper has two objectives. Firstly, it aims to study the innovation and privacy attributes of blockchains affecting their adoption and, secondly, the cognitive factors underpinning adoption decision-making moderated by user characteristics. Two research models were developed and tested using a dataset of 506 responses. The analysis of the first research model offered evidence about the significant effect of relative advantage, observability, compatibility, complexity and perceived security when it comes to adopting blockchain-based services.  The results of the second model demonstrated that perceived threat vulnerability, response cost, response efficacy and self-efficacy determine adoption intention. These factors have varying effects on intention depending on users’ subjective knowledge, objective knowledge and innovativeness. This evidence contributes to the understanding of users’ perspectives on blockchain adoption by exploring innovation-specific and cognitive factors, which have not been researched before. In turn, these findings can inform practitioners about the aspects of the blockchain and user behaviour that should be considered while developing and marketing the technology.