Marketing Research Community Event: Engaging Brands and Customers for Profitable Growth
Title: Engaging Brands and Customers for Profitable Growth Learn empirical strategies to achieve maximum ROI
Marketing Research Community Event
Guest Speaker: Prof V Kumar
Date: 24 & 25 May 2022
Time: 16:00 – 18:00
Zoom
If you would like to attend, please register using the following link: https://forms.ncl.ac.uk/view.php?id=14486192.
Be one of the select few business professionals to benefit from this Executive Education program. Network and learn alongside your peers, while focusing on practical, hands-on problem-solving. You will leave with a high-caliber, cutting-edge skillset that advances your career trajectory and helps you adapt to an evolving business landscape today and throughout the rest of your career. This program will prepare participants to:
• Operationalize a data-driven marketing strategy aligned to profitable growth
• Create and capture demand at a rate and pace to gain profitable growth
• Engage customers with a best-in-class digital experience
This interactive half-day program highlights the key elements of brand and customer engagement and provides guidance on how to measure and maximize customer-level profitability. Using this framework, managers can plan efficient resource allocation for pitching the right product to the right client at the right time and maximize firm-level profitability. Using real-world cases and examples from a variety of organizations, the programme introduces the participants to the principles, practices, and skills required for brand and customer engagement. Participants also get the opportunity to apply what they learn in class by working on in-class exercises that will be immediately relevant to their responsibilities at workplace.
Speaker’s details
Professor V. Kumar (VK) is a Professor of Marketing in Tobin College of Business at St. John’s University, NY. He has previously held Endowed Chair Professorships at the University of Houston, University of Connecticut and Georgia State University. VK has also been recognized as a Legend in Marketing through the Legends in Marketing series published by Sage Publications. Professor Kumar’s research focuses on rigor (developing new methods) and relevance (solving business problems). He has published over 300 scholarly papers and 30 books and has received over 25 Research and Teaching Excellence Awards. Professor Kumar has served as the Editor-in-Chief of the Journal of Marketing (2014-2018) and serves as the Department Editor of POM, and as the Consulting Editor of JIBS. His latest book titled: Intelligent Marketing”, demonstrates how new age technologies such as Artificial Intelligence, Internet of Things, Machine Learning, Robotics, Blockchain and Drones influence Marketing. Global Fortune 500 firms have implemented many of VK’s ideas and models which have resulted in gains of over multi-billion dollars. VK earned his Bachelors and Masters degrees from the Indian Institute of Technology in India and his Ph.D. from the University of Texas at Austin (www.drvkumar.com and www.vkclv.com).