Celebrating Success: Qionglei Yu
2nd Northeast Digital Marketing Conference on 12th May 2023
The 2nd Northeast Digital Marketing Conference was effectively hosted at Newcastle University Business School on May 12th, 2023. Given the rapid advancement of technology, this conference provided an opportunity for researchers to engage in discussions and debates concerning contemporary customers and businesses worldwide, specifically in the context of the challenges associated with the adoption of digital technology. The focal points of these discussions included artificial intelligence (AI), service robots, augmented reality (AR), virtual reality (VR), and the Metaverse. Building upon the previous year’s conversations, the conference explored the latest trends and innovations in technology adoption and digital transformation. Topics covered ranged from utilizing AI to address service failure challenges and evaluating the effectiveness of algorithm-based persuasion to examining brand communication and morality, as well as exploring how social media facilitates the use of falsehoods by influencers seeking fame. Attendees of the conference actively engaged in vibrant discussions regarding the role of technology in various sectors such as healthcare, retailing, supply chain, finance, tourism, e-governance, and beyond. The conference drew academics and practitioners from the marketing, computer science, and digital technology fields, representing a diverse array of universities and industries from the UK, China, the US, Australia, India, Morocco, and Malaysia. Keynote speakers at the conference shared valuable insights on the future of digital marketing, data analysis, and its practical applications. With 20 thought-provoking presentations, the success of the 2nd Northeast Digital Marketing Conference garnered increased attention for our research community, sparked broader discussions, and fostered stronger collaborative networks. Building on this success, the conference organizers eagerly anticipate hosting the 3rd Northeast Digital Marketing Conference, aiming to reach an even larger audience and involve a wider range of stakeholders.
