SIBS Research Community Seminar – Dr Amy Linh Thuy Nguyen

Title: The Origin of Foreign Knowledge Transfer and Local Learning in Emerging Markets: Trademark Evidence from Vietnam

Date:  08 November 2023

Time: 14:00-15:00

Location: NUBS.2.05

If you would like to attend, please register using the following link:

The Origin of Foreign Knowledge Transfer and Local Learning in Emerging Markets: Trademark Evidence from Vietnam

Speaker: Dr Amy Linh Thuy Nguyen

Dr Amy Linh Thuy Nguyen is a Lecturer in International Management at Newcastle University Business School. She holds a PhD in Management (specialised in International Business) and a MSc in Global Marketing (Distinction) from the University of York, and a MA in Economics & Finance (Honours) from the University of Edinburgh. Before joining Newcastle University, she was a Lecturer in International Business & Strategic Management and a Programme Leader for the BSc International Business & Management at the University of Bradford School of Management. Her research is in the fields of International Business, Strategy, and Business History, where she focuses on the survival and growth of MNEs in Emerging Markets. Amy’s current research interests are in the areas of FDI, international trades, intellectual property rights (especially on the use of trademark data), innovation, risk management strategies, knowledge transfer, and organisational learning.

Abstract

Past IB literature has proposed different ways of which MNEs helped reshaping the host country’s environment and developing industry’s innovation via foreign knowledge transfer and local learning. However, the question of how significant is the origin of foreign activities on the evolution of pharmaceuticals and medicine industry in emerging markets such as Vietnam still remains unsettled, especially on the under-researched topic of trademarks. Drawing on the historical trademark database in Vietnam between 1984 and 1998, the findings proposed the use of trademark data as an indicator for the foreign knowledge transfer and local learning in emerging markets. This study is among the first few attempts to look at the pharmaceutical and medicine industry through the lens of trademarks, moving away from that strand of research which tends to focus on patent data.