Celebrating Success – Professor Klaus Schoefer

Congratulations to Prof Klaus Schoefer and his co-authors (Prof Markus Blut, Dr Anders Wäppling and Dr NIma Heirati) whose paper titled “An Investigation of Culture’s Influence on New Technology Adoption: The Case of Mobile Payment“ has been has been accepted for publication in the International Marketing Review[ahead of print: https://doi.org/10.1108/IMR-09-2023-0223].”