CANCELLED Impact Academy Event – Professor Matthew Gorton, Dr Barbara Tocco & Professor Darren Duxbury

Title: Impact Academy Event: Double Bill

Generating  Impact from the Strength2Food Horizon 2020 Project

Behavioural Drivers of Intentions to Use Cash – Potential Pathways to Impact

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Impact Academy Event – Double Bill

Speakers:   Professor Matthew Gorton, Dr Barbara Tocco & Professor Darren Duxbury

Professor Matthew Gorton, Professor in Marketing Newcastle University Business School

Dr Barbara Tocco, Principal Research Associate and NICRE Centre Manager Newcastle University

Professor Darren Duxbury, Chair in Finance Newcastle University Business School

Abstract:

Generating impact from the Strength2Food Horizon 2020 project Matthew Gorton and Barbara Tocco Strength2Food was a European Union funded research and innovation project, co-ordinated from Newcastle University Business School, focused on supporting the development of markets for quality foods. This short presentation discusses experiences of generating impact beyond academia, as part of the project. It draws lessons to helps others in preparing pathways to impact and for future applications for EU funding. Behavioural Drivers of Intentions to Use Cash – Potential Pathways to Impact Darren Duxbury During the session Darren will talk about a collaborative academic-industry research project examining the behavioural drivers of intentions to use cash in the UK, discussing potential pathways to impact that have opened and closed along the way.