4th Marketing, Innovation and Digital Transformation Conference – Call for Papers
Technology Paradox and Customer Well-Being
Date: 16th June 2025
Venue: St James View, 8th Floor Newcastle University Business School, NE1 4SE
Call for Papers
The rapid evolution of artificial intelligence (AI) and robotics is fundamentally transforming the relationship between businesses and customers. As these technologies advance, they create both unprecedented opportunities and complex challenges for customer experience, business models, and societal well-being.
This one-day conference explores the paradoxical nature of AI and robotics in marketing and business, as technologies that simultaneously: enhance personalisation while raising privacy concerns; enable frictionless experiences while potentially diminishing meaningful human connection; and create innovative business models while disrupting established market dynamics.
We invite researchers and practitioners to examine five critical dimensions of this technological transformation:
- Trust and collaboration between humans and AI systems in customer-facing contexts
- Business model innovation enabled by AI-driven innovation
- Anticipatory intelligence and its impact on future customer experiences
- Ethical frameworks for responsible deployment of AI in marketing
- Sustainable well-being at the intersection of technological efficiency and human needs
By bringing together leading thinkers from business management, marketing, computing science, and psychology, we aim to foster cross-disciplinary dialogue on how emerging technologies can enhance customer experience and well-being while addressing the ethical, business, and societal implications of human-AI interaction in commercial settings.
Conference Format
The conference comprises three engaging sessions:
- Keynote Session: Led by distinguished scholars presenting cutting-edge research
- Competitive Presentation Track: Featuring selected papers showcasing innovative work
- Round-Table Discussion: Facilitated by senior researchers to explore works in progress and collaborative opportunities
Submission Guidelines
Please submit abstracts of 150-250 words through the submission form. Abstracts should clearly address one or more of the conference themes and articulate the relevance to customer well-being in the context of technological transformation.
Important Dates
- Submission Deadline: 15th May 2025
- Notification of Acceptance: 22nd May 2025
- Registration Deadline: 1st June 2025
- Conference Date: 16th June 2025
Schedule
Morning
- · 8:45-9:00 am: Registration
- · 9:00-9:15 Opening
- · 9:15-10:30 am: Keynote speeches
- · 10:30-10:45 am: Coffee break
- · 10:45-12:15 pm: Keynote speeches
Lunch break: 12:15-1:15 pm
Afternoon
- · 1:15-2:35 pm: Paper presentations (4 presentations, 20 mins each)
- · 2:35-2:50 pm: Coffee break
- · 2:50-4:00 pm: Round table sessions (parallel themed sessions)
- Trust and collaboration between humans and AI systems in customer-facing contexts
- Business model innovation enabled by AI-driven innovation
- Anticipatory intelligence and its impact on future customer experiences
- Ethical frameworks for responsible deployment of AI in marketing
- Sustainable well-being at the intersection of technological efficiency and human needs
- · 4:00-4:15 pm: Wrap-up
Proposed keynote speaker:
Organisers
- The Marketing Research Community, Newcastle University Business School.
- The Centre of Consumers and Sustainable Consumption, Durham University Business School
Registration is free but required. Lunch and refreshments will be provided for in-person attendees.
Registration and Submission here