Celebrating Success – Professor Darren Duxbury

Please see below for details of a recently completed Arrow project exploring what drives women’s financial behaviour with Aspire Wellbeing Co.  https://www.ncl.ac.uk/business/partner/solve-a-business-challenge/arrow-case-studies/ 

Arrow Innovation Support funded project

Title: Supporting Women to Increase their Financial Wellbeing via Behavioural Finance and Financial Psychology

Darren Duxbury, Professor of Finance at Newcastle University Business School with expertise in behavioural finance, acted as academic supervisor on this recently completed Arrow funded project working with Aspire Wellbeing Co and Sarah McCalden: Finance, Mindset, Wellbeing and Growth.

Drawing on Professor Duxbury’s academic expertise and insights, including from his own research, the project explored what really drives women’s financial behaviour, and what helps create lasting financial wellbeing.

Speaking about her experience of the project and what it means for her and her business, Sarah says “…it’s been brilliant”, “… the depth and quality of the data are outstanding”.

She is grateful for the “evidence-based, academic foundation” as it “gives me a solid foundation to innovate further inside my business, developing new ways to help women understand their financial behaviour, make better and more informed decisions, and create lasting change”

“What really struck me today is how many different factors influence the way we manage — or don’t manage — our finances, often without us realising.” “There’s so much more to explore, and I can already see how this will shape what’s next in my work.”

For a brief overview of the project, see The Money Blog entry –“What Really Drives Women’s Financial Behaviour (and Why Awareness Is the First Step)”.

Justin Souter, Senior Innovation Associate with Newcastle University’s SPF-funded Arrow Programme, is the author of the project report.

Arrow Innovation Support helps local business access academic expertise in the North East, with Newcastle University one of four academic institutions involved.