Management & Organisation Research Event – Problems, Pitfalls, and Potential of AI for Qualitative Research

Join us for an afternoon exploring the opportunities and challenges of using Artificial Intelligence in qualitative research.

️ Event Details

· Date: Wednesday, 21 January 2026

· Time: 14:00 – 16:30

· Location: NUBS 1.11 (in-person)

Programme

14:00 – 15:00 Short Talks on AI in Qualitative Research

Dean Pierides Fieldwork against the machine: Perils and pitfalls of doing non-human qualitative data analysis

Andrea Whittle What is human “analysis” of qualitative data, and can a machine do it?

Natasha Mauthner Posthumanist reflections on the use of AI in qualitative data analysis

Yin Liang Using Generative AI to pre-process large-scale textual and visual data for qualitative research

15:00 – 15:15 Break

15:15 – 16:30 Reading Group Discussion

· Reading (pdf attached): Nguyen, D. C., & Welch, C. (2025). Generative Artificial Intelligence in Qualitative Data Analysis: Analyzing—Or Just Chatting? Organizational Research Methods https://journals.sagepub.com/doi/pdf/10.1177/10944281251377154