Celebrating Success: Dr Laurence Vigneau

Congratulations to Dr Laurence Vigneau on his paper ‘A Micro-Level Perspective on the Implementation of Corporate Social Responsibility in Multinational Corporations.’ which will shortly be published in The Journal of International Management.

Abstract:

The aim of this paper is to examine the implementation of corporate social responsibility (CSR) practices across subsidiaries within a multinational corporations (MNC). The research relies on an 18-month qualitative case study to establish a novel definition and framework of implementation, which capture two complementary aspects: [1] enactment of commitment into operations and [2] alignment of practices across hierarchical levels, divisions and units. Through this perspective, implementation can be seen as a combination of processes of engagement towards the new practice and measurable outcomes across the firm. This paper provides a micro-level perspective on implementation by offering insight into specific barriers and enablers to implementation. It also extends current knowledge on headquarter-subsidiary relationships by illustrating divergences between units during the implementation.