Marketing Research Community Seminar

Title: Size does matter: Effect of in-game advertising stimuli on brand recall and brand recognition

16 February 2022 11.00 – 12.00, Zoom

Guest Speaker: Dr Steve Chen

Steve is a lecturer in Marketing at Southampton Business School. He completed a Bachelor degree in Management. MSc Business Information Systems and PhD in Information System Management from Royal Holloway, University of London. Previously, Steve held faculty positions at Oxford Brookes University, Middlesex University and Royal Holloway, University of London. Prior to becoming an academic, Steve worked for companies in the online retail industry as a senior executive for over 8 years, where he gained a wealth of experience in IT and marketing, specialising in web analytics.

Zoom details: https://newcastleuniversity.zoom.us/j/84542888698