M&O Research Methodology Workshop – Professor Darren Kelsey

Title: Analysing narratives through archetypes and collective psychology

Date: 5 February 2025

Time: 15:00 – 17:00

Venue: NUBS.2.03

If you would like to attend, please register using the following link:

Analysing narratives through archetypes and collective psychology

Speaker:  Professor Darren Kelsey

Darren Kelsey is Professor in Media and Collective Psychology at Newcastle University. Darren has a BA (Hons) in Journalism, Film and Broadcasting, an MA in Political Communication, and a PhD from the School of Journalism, Media and Cultural Studies at Cardiff University. His research and teaching combines theories of mythology and psychology with discourse analysis to study the role of storytelling in society. Darren’s research has shown how the mythological, psychological and ideological dynamics of storytelling play an affective role in our personal and collective lives.

Abstract:

Professor Darren Kelsey, from the School of Arts and Cultures, is kindly offering to Business School staff and students this methodology masterclass in doing narrative analysis through the lens of collective psychology and archetypes. The masterclass will not require any prior knowledge of doing narrative analysis or archetype analysis and will be accessible to researchers or educators of any stage in their research or scholarship career. It will include a range of practical examples from Darren’s own research projects. Colleagues are also free to bring along their own examples of stories for analysis too.