Celebrating Success: Tana Licsandru

Dr Tana Licsandru (Lecturer in Marketing at Newcastle University London) was recently invited to present her research at the World Marketing Summit UK, which took place in Harrogate on the 18th November. This was a very well attended event by both academics and marketing practitioners, and featured an international line-up of speakers, including Professor Philip Kotler, popularly known as “the father of marketing”. Tana’s talk was focused on Diversity and Representation in Marketing, a topical issue in current marketing practice and the main area of her research.