{"id":13327,"date":"2022-03-04T10:07:27","date_gmt":"2022-03-04T10:07:27","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/?p=13327"},"modified":"2022-03-07T09:41:18","modified_gmt":"2022-03-07T09:41:18","slug":"marketing-research-community-seminar-marketing-neurodiversity-for-well-being","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2022\/03\/04\/marketing-research-community-seminar-marketing-neurodiversity-for-well-being\/","title":{"rendered":"Marketing Research Community Seminar: Marketing Neurodiversity for well-being"},"content":{"rendered":"<p><strong>Title:<\/strong> Marketing #neurodiversity for well-being<\/p>\n<p>16 March 2022, 11:00-12:00<br \/>\nNUBS 2.13\/Zoom<\/p>\n<p><strong>Guest Speaker: <\/strong>Dr Josephine Go Jefferies<\/p>\n<p>Dr Josephine Go Jefferies is a Senior Lecturer in Marketing at NUBS. She will present her paper: &#8216;Marketing #neurodiversity for well-being,&#8217; co-authored with Dr Wasim Ahmed, Senior Lecturer, Stirling Business School. The paper will be published in a special issue of the Journal of Consumer Marketing on the Marketplace and Mental Wellbeing. The paper takes a critical view of traditional segmentation approaches as unethical because they have evolved to systematically marginalize and exclude disadvantaged consumers from markets, adversely affecting their wellbeing. The paper argues that bottom-up segmentation that focuses on the concerns of stigmatized consumers can assist marketers to shape more inclusive markets. The paper draws on an exploratory study of Twitter conversations about neurodiversity, a term which refers to neurodevelopmental disorders like ADHD, dyslexia, Asperger&#8217;s and autism spectrum disorder.<\/p>\n<p>Please register your attendance using the following link: <a href=\"https:\/\/forms.ncl.ac.uk\/view.php?id=13881286\">https:\/\/forms.ncl.ac.uk\/view.php?id=13881286<\/a>.<\/p>\n<p>Zoom link:\u00a0<a href=\"https:\/\/newcastleuniversity.zoom.us\/j\/84095493774\">https:\/\/newcastleuniversity.zoom.us\/j\/84095493774<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title: Marketing #neurodiversity for well-being 16 March 2022, 11:00-12:00 NUBS 2.13\/Zoom Guest Speaker: Dr Josephine Go Jefferies Dr Josephine Go Jefferies is a Senior Lecturer&#8230; <br \/><a href=\"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2022\/03\/04\/marketing-research-community-seminar-marketing-neurodiversity-for-well-being\/\" rel=\"bookmark\"><strong>Read more<\/strong><\/a><\/p>\n","protected":false},"author":4425,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[74],"class_list":["post-13327","post","type-post","status-publish","format-standard","hentry","category-research","tag-research-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/13327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/users\/4425"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/comments?post=13327"}],"version-history":[{"count":4,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/13327\/revisions"}],"predecessor-version":[{"id":13339,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/13327\/revisions\/13339"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/media?parent=13327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/categories?post=13327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/tags?post=13327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}