{"id":13474,"date":"2022-03-29T16:42:58","date_gmt":"2022-03-29T15:42:58","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/?p=13474"},"modified":"2022-03-29T16:42:58","modified_gmt":"2022-03-29T15:42:58","slug":"celebrating-success-dr-josephine-go-jefferies-2","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2022\/03\/29\/celebrating-success-dr-josephine-go-jefferies-2\/","title":{"rendered":"Celebrating Success: Dr Josephine Go Jefferies"},"content":{"rendered":"<p>Congratulations to Dr Josephine Go Jefferies and Dr Wasim Ahmed for their paper entitled &#8220;<a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JCM-03-2021-4520\/full\/html\">Marketing #neurodiversity for well-being<\/a>&#8221; which has recently been published in <em>Journal of Consumer Marketing<\/em>.<\/p>\n<p>&#8220;Marketing bears some responsibility for the current mental health crisis, and we highlight how responsible marketing approaches can help, introducing &#8216;bottom-up segmentation'&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations to Dr Josephine Go Jefferies and Dr Wasim Ahmed for their paper entitled &#8220;Marketing #neurodiversity for well-being&#8221; which has recently been published in Journal&#8230; <br \/><a href=\"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2022\/03\/29\/celebrating-success-dr-josephine-go-jefferies-2\/\" rel=\"bookmark\"><strong>Read more<\/strong><\/a><\/p>\n","protected":false},"author":4425,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[724,722,721,725,723],"class_list":["post-13474","post","type-post","status-publish","format-standard","hentry","category-research","tag-mental-disorders","tag-segmentation","tag-stigma","tag-transformative-consumer-research","tag-twitter"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/13474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/users\/4425"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/comments?post=13474"}],"version-history":[{"count":1,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/13474\/revisions"}],"predecessor-version":[{"id":13475,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/13474\/revisions\/13475"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/media?parent=13474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/categories?post=13474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/tags?post=13474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}