{"id":15167,"date":"2023-04-04T13:39:49","date_gmt":"2023-04-04T12:39:49","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/?p=15167"},"modified":"2023-04-19T16:06:07","modified_gmt":"2023-04-19T15:06:07","slug":"2nd-northeast-digital-marketing-conference-technological-development-innovation-and-digital-transformation-in-contemporary-marketing","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2023\/04\/04\/2nd-northeast-digital-marketing-conference-technological-development-innovation-and-digital-transformation-in-contemporary-marketing\/","title":{"rendered":"2nd Northeast Digital Marketing Conference Technological development,\u00a0 innovation and digital transformation in contemporary marketing"},"content":{"rendered":"

12 May 2023<\/strong><\/p>\n

Call for Conference Paper Submission:<\/strong><\/p>\n

The world is witnessing businesses increasingly turn to various digital technologies to connect, engage, and maintain their relationships with customers. The acceleration of technology development has brought about numerous challenges for consumers and businesses alike. Businesses are adopting artificial intelligence (AI), service robots, augmented reality (AR), virtual reality (VR), and the Metaverse to improve their operations, enhance customer experiences, and increase efficiency. However, the adoption of these technologies also presents challenges such as privacy concerns, data security, and ethical issues. Particularly, ChatGPT and other AI applications are likely to disrupt many industries and professions.<\/p>\n

To address market changes and challenges, we have scheduled the 2nd<\/sup> Northeast Digital Marketing Conference, which is a one-day in-person conference. The conference aims to provide a platform for researchers in marketing, innovation, digital technology, tourism, and other relevant fields to present and discuss contemporary research agendas and the knowledge required to deal with the latest challenges. The conference intends to continue last year’s discussions and explore the latest trends and innovations in technology adoption and digital transformation.<\/p>\n

Abstract Submission and Registration:\u00a0 <\/b><\/u><\/p>\n

Deadline: 21st April, 2022.<\/p>\n

Submit your abstract and register now at:<\/p>\n

https:\/\/forms.office.com\/e\/4turSAVjh2<\/a><\/u><\/p>\n

 <\/p>\n

CONTACTS:<\/p>\n

Dr Qionglei Yu: Qionglei.yu@newcastle.ac.uk<\/a><\/p>\n

Professor Zhibin Lin: zhibin.lin@durham.ac.uk<\/a><\/p>\n

\u00a0<\/u><\/strong><\/p>\n

Submission and<\/u><\/strong> Registration ends:<\/strong><\/u><\/p>\n

21st<\/sup> April (Submission acceptance will be informed on 28th<\/sup>)<\/p>\n

Free, lunch and refreshments will be provided<\/p>\n

Link:<\/p>\n

Keynote speaker:<\/u><\/p>\n

Prof Yonggui Wang, Changjiang Chair Professor of Marketing and Strategy,<\/p>\n

President of\u00a0Zhejiang Gongshang University, China<\/p>\n

Prof Suraksha Gupta, Newcastle University Business School<\/p>\n

Prof Sarah Xiao, Durham University Business School<\/p>\n

Professor Xuemei Bian, Newcastle Business School, Northumbria University<\/p>\n

Dr Yi Zheng, Institutes of Science and Development, Chinese Academy of Science, China<\/p>\n

Dr Atanu Chaudhuri, Durham University Business School.<\/p>\n

Dr Yichuan Wang, Sheffield University<\/p>\n

 <\/p>\n

Venue: <\/u><\/p>\n

Partner\u2019s Room, NBS 8. 10.<\/p>\n

\u00a0<\/u><\/p>\n

Conference schedule:<\/u><\/strong><\/p>\n

9:00-9:30: Registration and morning coffee<\/p>\n

9:30-10:30: Keynote speakers (TBC)<\/p>\n

Session 1: Research presentation:<\/u><\/p>\n

10:30-11:30: 4 presenters 15 mins\/presentation including Q&A<\/p>\n

Coffee break: <\/u><\/strong><\/p>\n

11:30-11:45<\/p>\n

Session 2: Research presentation:<\/u><\/p>\n

11:45-12:45: 4 presenters 15 mins\/presentation including Q&A<\/p>\n

Lunch: 12:45-13:45<\/u><\/p>\n

Session 3: Research presentation:<\/u><\/p>\n

13:45:00-14:45 4 presenters 15 mins\/presentation including Q&A<\/p>\n

Session 4: Research presentation:<\/u><\/p>\n

14:45:00-15:45 4 presenters 15 mins\/presentation including Q&A<\/p>\n

Event wrap-up and award announcement:<\/u><\/p>\n

15:45-16:00 Wrap-up<\/p>\n","protected":false},"excerpt":{"rendered":"

12 May 2023 Call for Conference Paper Submission: The world is witnessing businesses increasingly turn to various digital technologies to connect, engage, and maintain their…
Read more<\/strong><\/a><\/p>\n","protected":false},"author":3560,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[74],"class_list":["post-15167","post","type-post","status-publish","format-standard","hentry","category-research","tag-research-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/15167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/users\/3560"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/comments?post=15167"}],"version-history":[{"count":6,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/15167\/revisions"}],"predecessor-version":[{"id":16344,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/15167\/revisions\/16344"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/media?parent=15167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/categories?post=15167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/tags?post=15167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}