{"id":15458,"date":"2023-06-07T09:24:09","date_gmt":"2023-06-07T08:24:09","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/?p=15458"},"modified":"2023-06-07T09:24:57","modified_gmt":"2023-06-07T08:24:57","slug":"mos-marketing-research-community-seminar-dr-mona-moufahim","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2023\/06\/07\/mos-marketing-research-community-seminar-dr-mona-moufahim\/","title":{"rendered":"MOS  Marketing Research Community Seminar &#8211; Dr Mona Moufahim"},"content":{"rendered":"<p>Title: What can go wrong with data collection and how to face those issues?<\/p>\n<p>Date: 7 July 2023<\/p>\n<p>Time: 11:00-12:00<\/p>\n<p>Location: NUBS.3.06<\/p>\n<p>Guest Speaker: Dr Mona Moufahim, Senior Lecturer, Stirling Management School, University of Stirling, UK<\/p>\n<p>If you would like to attend, please register using the following link:<\/p>\n<p><a href=\"https:\/\/eur03.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fforms.office.com%2Fe%2FTmHksNUm0P&amp;data=05%7C01%7CAlison.Brown%40newcastle.ac.uk%7Ce76d676769f74a544cba08db5846b8de%7C9c5012c9b61644c2a91766814fbe3e87%7C1%7C0%7C638200832981542439%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=TFMJE2SG9mEJAn2fNaPedmUCWyNyHw9q1npn7F9iETs%3D&amp;reserved=0\">What can go wrong with data collection and how to face those issues?<\/a><\/p>\n<p>Abstract:<\/p>\n<p class=\"xxxmsonormal\">In this presentation, I will talk about some of the key dimensions to consider when preparing for immersive fieldwork. I will illustrate my points with tales from my own experience conducting participant observations in various contexts (and countries). I wish to highlight the richness of ethnography in generating rich insights, but also the challenges attached with this research approach (and the lessons I have learnt from mistakes!).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Title: What can go wrong with data collection and how to face those issues? Date: 7 July 2023 Time: 11:00-12:00 Location: NUBS.3.06 Guest Speaker: Dr&#8230; <br \/><a href=\"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2023\/06\/07\/mos-marketing-research-community-seminar-dr-mona-moufahim\/\" rel=\"bookmark\"><strong>Read more<\/strong><\/a><\/p>\n","protected":false},"author":11659,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[25,68],"class_list":["post-15458","post","type-post","status-publish","format-standard","hentry","category-research","tag-research","tag-research-event"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/15458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/users\/11659"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/comments?post=15458"}],"version-history":[{"count":2,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/15458\/revisions"}],"predecessor-version":[{"id":15460,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/15458\/revisions\/15460"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/media?parent=15458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/categories?post=15458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/tags?post=15458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}