{"id":17093,"date":"2025-01-07T09:17:37","date_gmt":"2025-01-07T09:17:37","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/?p=17093"},"modified":"2025-01-08T12:16:54","modified_gmt":"2025-01-08T12:16:54","slug":"celebrating-success-dr-davit-marikyan-and-professor-savvas-papagiannidis","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2025\/01\/07\/celebrating-success-dr-davit-marikyan-and-professor-savvas-papagiannidis\/","title":{"rendered":"Celebrating Success &#8211; Dr Davit Marikyan and Professor Savvas Papagiannidis"},"content":{"rendered":"<p>Congratulations to Dr Davit Marikyan and Professor Savvas Papagiannidis whose paper &#8220;Metaverse adoption for competitive edge: The role of implementation capability &amp; willingness to change&#8221; has been accepted for publication in <span data-olk-copy-source=\"MessageBody\">Decision Support Systems.<\/span><\/p>\n<p class=\"x_MsoNormal\">The metaverse has recently attracted significant attention from the business community as it offers various opportunities for enhanced business value creation. Nevertheless, there is a limited understanding as to why some firms are better able than others to realise the performance benefits afforded by the metaverses. To address this shortcoming, we draw on the \u2018organisational excellence\u2019 framework and investigate the role of \u2018implementation capacity\u2019 and \u2018willingness\/readiness to change\u2019 to understand how metaverse adoption intentions can translate into organisational performance benefits (i.e., competitive edge over rivals). Based on data collected from 431 organisations, we test our hypotheses with a regression analysis and complement our findings with a fuzzy-set qualitative comparative analysis (fsQCA) to identify the organisational excellence factors\u2014pertaining to organisational culture, structure, human capital, and capabilities\u2014that enable the effective implementation of the metaverse. The study findings shed light on the effective integration of the metaverse into organisations and offer unique implications for technology adoption and implementation theory and practice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations to Dr Davit Marikyan and Professor Savvas Papagiannidis whose paper &#8220;Metaverse adoption for competitive edge: The role of implementation capability &amp; willingness to change&#8221;&#8230; <br \/><a href=\"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2025\/01\/07\/celebrating-success-dr-davit-marikyan-and-professor-savvas-papagiannidis\/\" rel=\"bookmark\"><strong>Read more<\/strong><\/a><\/p>\n","protected":false},"author":11659,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[399],"class_list":["post-17093","post","type-post","status-publish","format-standard","hentry","category-research","tag-celebrating-success"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/17093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/users\/11659"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/comments?post=17093"}],"version-history":[{"count":3,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/17093\/revisions"}],"predecessor-version":[{"id":17115,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/17093\/revisions\/17115"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/media?parent=17093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/categories?post=17093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/tags?post=17093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}