{"id":17897,"date":"2025-11-19T16:26:41","date_gmt":"2025-11-19T16:26:41","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/?p=17897"},"modified":"2025-11-19T16:26:41","modified_gmt":"2025-11-19T16:26:41","slug":"management-organisation-research-event-problems-pitfalls-and-potential-of-ai-for-qualitative-research","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2025\/11\/19\/management-organisation-research-event-problems-pitfalls-and-potential-of-ai-for-qualitative-research\/","title":{"rendered":"Management &amp; Organisation Research Event &#8211;  Problems, Pitfalls, and Potential of AI for Qualitative Research"},"content":{"rendered":"<p>Join us for an afternoon exploring the opportunities and challenges of using Artificial Intelligence in qualitative research.<\/p>\n<p>\ufe0f Event Details<\/p>\n<p>\u00b7 Date: Wednesday, 21 January 2026<\/p>\n<p>\u00b7 Time: 14:00 \u2013 16:30<\/p>\n<p>\u00b7 Location: NUBS 1.11 (in-person)<\/p>\n<p>Programme<\/p>\n<p>14:00 \u2013 15:00 Short Talks on AI in Qualitative Research<\/p>\n<p>Dean Pierides Fieldwork against the machine: Perils and pitfalls of doing non-human qualitative data analysis<\/p>\n<p>Andrea Whittle What is human &#8220;analysis&#8221; of qualitative data, and can a machine do it?<\/p>\n<p>Natasha\u00a0Mauthner Posthumanist reflections on the use of AI in qualitative data analysis<\/p>\n<p>Yin Liang Using Generative AI to pre-process large-scale textual and visual data for qualitative research<\/p>\n<p>15:00 \u2013 15:15 Break<\/p>\n<p>15:15 \u2013 16:30 Reading Group Discussion<\/p>\n<p>\u00b7 Reading (pdf attached): Nguyen, D. C., &amp; Welch, C. (2025). Generative Artificial Intelligence in Qualitative Data Analysis: Analyzing\u2014Or Just Chatting? Organizational Research Methods <a href=\"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/10944281251377154\">https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/10944281251377154<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us for an afternoon exploring the opportunities and challenges of using Artificial Intelligence in qualitative research. \ufe0f Event Details \u00b7 Date: Wednesday, 21 January&#8230; <br \/><a href=\"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2025\/11\/19\/management-organisation-research-event-problems-pitfalls-and-potential-of-ai-for-qualitative-research\/\" rel=\"bookmark\"><strong>Read more<\/strong><\/a><\/p>\n","protected":false},"author":11659,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[849,831,68],"class_list":["post-17897","post","type-post","status-publish","format-standard","hentry","category-research","tag-mo","tag-management-and-organisation","tag-research-event"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/17897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/users\/11659"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/comments?post=17897"}],"version-history":[{"count":3,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/17897\/revisions"}],"predecessor-version":[{"id":17924,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/17897\/revisions\/17924"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/media?parent=17897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/categories?post=17897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/tags?post=17897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}