{"id":9174,"date":"2020-01-31T14:52:56","date_gmt":"2020-01-31T14:52:56","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/?p=9174"},"modified":"2020-01-31T14:52:56","modified_gmt":"2020-01-31T14:52:56","slug":"celebrating-success-dr-mina-tajvidi-3","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2020\/01\/31\/celebrating-success-dr-mina-tajvidi-3\/","title":{"rendered":"Celebrating Success: Dr Mina Tajvidi"},"content":{"rendered":"<p>Congratulations to Dr Mina Tajvidi on the recent acceptance of the paper &#8220;<a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10551-019-04314-5\">The Role of Ethical Perceptions in Consumers\u2019 Participation and Value Co-creation on Sharing Economy Platforms<\/a>&#8221; at <strong><em>Journal of Business Ethics<\/em>.\u00a0<\/strong><\/p>\n<p>The summary:<\/p>\n<p>Consumers\u2019 participation on sharing economy platforms is crucial for the success of the products, services, and companies on those platforms. The participation of consumers enables companies to not only exist, but also to create value for consumers. The sharing economy has witnessed enormous growth in recent years and consumers\u2019 concerns regarding the ethics surrounding these platforms have also risen considerably. The vast majority of the previous research on this topic is either conceptual and focused on organizational aspects, or only discusses privacy and security issues, thus providing a very limited scope of discussion. Therefore, drawing on the marketing and business ethics literature, the present study takes into account a multidimensional view of ethical issues surrounding consumers\u2019 participation on sharing economy platforms. Findings reveal that privacy, security, shared value, fulfillment\/reliability and service recovery are the strongest determinants of consumers\u2019 ethical perceptions. These aspects strongly predict the consumers\u2019 value co-creation intentions. Consumers\u2019 participation also predicts their intention to engage in co-creating value, but this effect is stronger with the mediating role of the consumer\u2019s ethical perceptions. The theoretical and managerial implications are also discussed.<\/p>\n<p>Full article available <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10551-019-04314-5\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations to Dr Mina Tajvidi on the recent acceptance of the paper &#8220;The Role of Ethical Perceptions in Consumers\u2019 Participation and Value Co-creation on Sharing&#8230; <br \/><a href=\"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2020\/01\/31\/celebrating-success-dr-mina-tajvidi-3\/\" rel=\"bookmark\"><strong>Read more<\/strong><\/a><\/p>\n","protected":false},"author":3560,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9174","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/9174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/users\/3560"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/comments?post=9174"}],"version-history":[{"count":4,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/9174\/revisions"}],"predecessor-version":[{"id":9178,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/9174\/revisions\/9178"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/media?parent=9174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/categories?post=9174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/tags?post=9174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}