{"id":9489,"date":"2020-03-03T15:26:01","date_gmt":"2020-03-03T15:26:01","guid":{"rendered":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/?p=9489"},"modified":"2020-03-03T15:26:01","modified_gmt":"2020-03-03T15:26:01","slug":"celebrating-success-dr-wasim-ahmed-2","status":"publish","type":"post","link":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2020\/03\/03\/celebrating-success-dr-wasim-ahmed-2\/","title":{"rendered":"Celebrating Success: Dr Wasim Ahmed"},"content":{"rendered":"<p>Congratulations to Dr Wasim Ahmed and his co-author who\u00a0recently had\u00a0their article &#8220;<strong>Tyson Fury defeated Deontay Wilder in the social media fight\u00a0as well as in the\u00a0ring<\/strong>&#8221; published in <em>The Conversation<\/em>.<\/p>\n<p>Tyson Fury was victorious on Saturday February 22nd against Deontay Wilder which generated millions in revenue for both fighters.\u00a0As Fury was victorious in the ring his unique &#8216;brand&#8217; also won on social media. This article examines social media and branding from a sports context and visualizes the social network aftermath of the match. Social media is becoming important to engage with from a personal branding perspective because gaining followers helps to secure big sponsorship contracts as social media allows spectators to feel closer to the action, talk to other fans and feel closer to their heroes.<\/p>\n<p>Full article available <a href=\"https:\/\/theconversation.com\/tyson-fury-defeated-deontay-wilder-in-the-social-media-fight-as-well-as-in-the-ring-132548?utm_source=twitter&amp;utm_medium=bylinetwitterbutton\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations to Dr Wasim Ahmed and his co-author who\u00a0recently had\u00a0their article &#8220;Tyson Fury defeated Deontay Wilder in the social media fight\u00a0as well as in the\u00a0ring&#8221;&#8230; <br \/><a href=\"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/2020\/03\/03\/celebrating-success-dr-wasim-ahmed-2\/\" rel=\"bookmark\"><strong>Read more<\/strong><\/a><\/p>\n","protected":false},"author":3560,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9489","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/9489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/users\/3560"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/comments?post=9489"}],"version-history":[{"count":1,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/9489\/revisions"}],"predecessor-version":[{"id":9490,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/posts\/9489\/revisions\/9490"}],"wp:attachment":[{"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/media?parent=9489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/categories?post=9489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.ncl.ac.uk\/nubsstaffblog\/wp-json\/wp\/v2\/tags?post=9489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}