Celebrating Success: Professor Savvas Papagiannidis

Congratulations to Professor Savvas Papagiannidis on two recent success’s:

 

A paper recently published by Industrial Marketing Management: “You have not been archiving emails for no reason! Using big data analytics to cluster B2B interest in products and services and link clusters to financial performance.”

• The highlights from the paper:

  • Presented novel big data analytical method for clustering business information.

  • Showcased how corporate emails may contain valuable marketing information.

  • Linked business clusters to financial performance.

  • Discussed how big data approach using existing data can underpin decision-making.

 

And a successful funding application to the Office of National Statistics:

• Project: Big Data-based Identification and Mapping of Temporal Dynamics of Industrial Clusters
• This research will develop an evidence based empirical framework for the identification and detection of evolution of industrial clusters over time.