Marketing Research Community Seminar: International Marketing: A new context with new rules

Title: International Marketing: A new context with new rules

03 February 2022
Time: 15.00 – 16.00
Location: Zoom

Guest Speaker: Professor Czinkota

Professor Czinkota was a deputy assistant secretary at the Department of Commerce from 1986 to 1989. He also served as head of the U.S. delegation to the OECD industry committee and as senior trade advisor for export controls. Professor Czinkota has consulted with AT&T, IBM, General Electric and Nestle, and has assisted various governmental organizations in effective trade promotion policies. He was listed as one of the three most productive contributors to international business research in the Journal of International Business Studies. He is the senior author of two college textbooks, International Marketing and International Business.

Zoom details: https://newcastleuniversity.zoom.us/j/81895225809