SIBS Research Community Seminar – Dr James M. Crick

Title: Managing the Interplay between Cooperation and Competition in Rivalrous Export Markets

Date: 3 July 2024

Time: 14:00-15:00

Location: NUBS.3.15

If you would like to attend, please register using the following link:

Managing the Interplay between Cooperation and Competition in Rivalrous Export Markets

Speaker:  Dr James M. Crick

Dr James M. Crick is an Associate Professor of Marketing and Entrepreneurship at the University of Leicester (United Kingdom) and an Adjunct Professor of Entrepreneurial Marketing at the University of Ottawa (Canada). His research interests are positioned at the marketing/entrepreneurship interface – sometimes called entrepreneurial marketing. This covers topics, such as internationalization activities, cooperative strategies (e.g., coopetition and value co-creation), dynamic and evolving business models, strategic orientations, and more. He has published over 50 peer-reviewed journal articles in outlets, like the International Marketing Review, Industrial Marketing Management, the International Small Business Journal, the Journal of International Marketing, the Journal of Business Research, the Journal of Rural Studies, Entrepreneurship & Regional Development, the European Business Review, the Journal of Strategic Marketing, the Journal of Business & Industrial Marketing, and the International Journal of Entrepreneurial Behavior & Research (among others). Moreover, Dr Crick is an Associate Editor of the Journal of Strategic Marketing, together with being an active editorial board member (and an ad-hoc reviewer) for various outlets.

Abstract:

Relatively little is known about how exporters can manage coopetition (cooperation among competitors). Therefore, we used resource-based theory to examine the nuances of the relationship between export coopetition activities and export performance. Using survey data (and associated archival information) from 2,012 organizations across seventeen countries, we found that export coopetition activities boost export performance, with this link being negatively moderated by export competitive intensity. Further, we discovered that a positive three-way interaction effect occurs between export coopetition activities, export competitive intensity, and export experience on export performance. Yet, the equivalent support was not found for industry experience. Collectively, we offer improved knowledge pertaining to the internationalization of the coopetition construct, in terms of the factors that help or hinder export performance. Our findings signify that decision-makers must carefully harness their export-specific knowledge to withstand volatile competitive business environments – and minimize the harmful consequences of these strategies. Moreover, we provide stronger insights into how the resource-based view serves as a useful theory for explaining the management of the interplay between cooperation and competition in export markets. We anticipate that our paper will lead to various future research directions surrounding coopetition in international (as opposed to domestic) arenas.