Celebrating Success: Dr Qionglei Yu

Congratulations to Dr Qionglei Yu and her co-authors for their paper entitled “Internal Market Orientation, Interdepartmental Relationships and Market Performance: The Pivotal Role of Employee Satisfaction” which has recently been accepted for publication in European Journal of Marketing.

Abstract

The study signals the relevance of internal market orientation (IMO) as an organizational process for improving interdepartmental relationships and employee satisfaction, which in turn serves to leverage performance. The study observes the proposed relationships by drawing on a sample of 816 managers from 272 companies. Through accessing three respondents in each organization and asking them to focus on different constructs, the study’s methodology avoids common methods bias. The findings of the study contribute to the area by supporting the legitimacy of IMO at the departmental level and its positive impact on internal relationships and employee satisfaction, which in turn leverages performance advantages for the firm. The identification of IMO at the departmental level can help firms collect ideas from staff across different departments, facilitate open and constructive communication and react promptly to other departments. Through a social information processing lens, this leads to the creation of a positive organizational atmosphere, contributing significantly to enhancing employee satisfaction and firm performance.