Tri-University Conference Parallel Sessions: Marketing & Tourism

Tri -University Conference (Newcastle University, Cardiff University and Xiamen University)

Session ID: Marketing & Tourism
Date: 03 November 2022
Location: NUBS 2.12

Chair: Qionglei Yu, Newcastle University Business School, Newcastle University

11:15 am -12:45 pm:

“Estimating the economic loss of China by the shrinkage of the tourism industry during the COVID-19” (online)
Presenter: Wei Wu, China Institute for Studies in Energy Policy, Xiamen University

“Promoting Virtues and Punishing Evils or Hold the Candle to The Devil: The Role of Marketing Department Power in Corporate Social Irresponsibility” (online)
Presenter: Siyu Hou, Marketing Department, Xiamen University

“How to Communicate with Male and Female Customers in Short Message Service Advertising?” (online)
Presenter: Hao Sun, School of Management, Xiamen University

1:30 pm -3:30 pm

“Beyond adoption: How retailer mobile app participation affects customer purchase behaviour”
Presenter: Seongsoo Jang, Cardiff Business School, Cardiff University

“The perils of hyper-personalisation: some theoretical insights””
Presenter: Prabirendra Chatterjee, Cardiff Business School, Cardiff University

“I Want to Remember: Preference for Strong Sensory Stimuli When Imbuing Products with Sentimental Value”
Presenter: Chloe Huang, Newcastle University Business School, Newcastle University

“Tourism safety and its determinants”
Presenter: Phatdhanant Setthanandhaphokin, Newcastle University Business School, Newcastle University

Academics and research students who are interested in the area are welcome to join the session. We will have open discussions on the presented topics and your own research.